CONTEXT: Amit Singhal, Google Senior VP, characterized Google as “…the biggest kingmaker on this Earth”. To a growing number of people “Google IS the Internet”, and if google says so, then so it is, even though its search algorithms are proprietary deployed at Googles good pleasure.

QUESTION: Should Google’s ability to effect mass changes to the “cognitive mapping” of the world for political, social and moral values be checked by watchdogs at national or international levels?