Google’s SEO Guru Encourages Use Of Controversy To Bait Increased Traffic

In Google's Omnipotence on April 23, 2012 at 5:27 am

From The Horse’s Mouth:


1.  Controversy

“It’s a fact – “When you complain, people listen”. Matt admits it’s not his favorite technique, but creating controversy does cook up a storm. This is one of the easiest link baits as it grabs eyeballs. Matt adds that many people choose a company or known person and find faults or pick on them and exaggerate the situation.
For example, E! Online is known for celebrity bashing and gossip which can make or break careers. The site has handled controversial issues like Lindsay Lohan’s hearing and Britney Spears’ fashion disasters. However, you might want to be careful about overdoing it and offer some other useful information as well from time to time. In Matt Cutts’ opinion people could get tired of just reading about controversies after a point. Remember that you want to encourage traffic, not kill it.”
~Matt Cutts -July 23, 2010 
Thanks Matt, this gives us great insight into Google’s values.
  1. Why doesn’t Google push down low-quality results from sites such as eHow, the same way it pushes up results from Wikipedia?…

    One of the most common questions asked of us is: “Why does Google seem to prefer negative content over positive content in its search results?”. The bottom line is “the bottom line”! Controversy makes money for Google, by elevating negative content Goo…

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