SBS’s Appointment of Ben Naparstek as Online Editor is Bad for Australia
SBS’s new editor, Ben Naparstek, has been praised for his meteoric rise through Australian media at a very young age. Notwithstanding, a brief look through the fanfare reveals a murky past that demands more scrutiny. As a vocal 5th Estate journalist and licensed private investigator, it is my considered opinion that young Mr. Naparstek is unworthy of the accolades he has received, for the simple reason that the title of “Editor”, as it is customarily used, is nothing more than a disguise for his not so obvious specialty, namely, “PAGEVIEW JOURNALISM“.
In the two years that I have been observing Naparstek closely, I have seen that he uses his editorial license to generate sensational headlines. These twisted truths are tantamount to bait-and-switch tactics, used to bring readers to his online “stories”. Once the audience has been captured, his employers monetize those “page views”, either through advertising banner impressions and/or “Pay-Per-Click” display ads. Such insidious tactics would not fit with, or benefit SBS’s traditional funding model. However, Malcolm Turnbull, the Federal Communications Minister, recently revealed that SBS has asked to have its advertising restrictions lifted following millions in funding cuts. This should be cause for great concern to the Australian public, who would otherwise expect unbiased and honest journalism from ABC and SBS ($BS ?). Even more so with the likes of Ben Naparstek at the helm of online Editorial content for SBS.com.au.
Here are a few excerpts on the story about Turnbull from November last year:
“Mr Turnbull said the government will introduce legislation to parliament in 2015 to amend the SBS Act 1991 that would allow the broadcaster to change its advertising arrangements.”
“A legislative change to allow SBS to generate further revenue by changing its advertising arrangements will bring the total savings returned to the budget to $53.7 million or 3.7 per cent,” he said.”
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